![]() Most of my fishing lures are made to target striped bass but they will work on any predator that will attack a surface plug, even tuna.” “And to answer your question, yes they work extremely well. “And in fact they came out so nice I kept a couple to fish for myself. The first Wonder Bread pattern I ever did was probably close to 10 years ago as part of a custom order,” Martin said. “I did small batches (first as Brightwaters Lures) and a lot of custom work for guys that were looking for something unique. Martin makes wooden lures and casting eggs for striped bass anglers through his Tattoo’s Tackle on Long Island, N.Y. Tran first spotted the Wonder Bread pattern being used selectively for ice-fishing tackle quite a few years back, before everyone seemed to join the party.Ĭhristian Martin also started making Wonder Bread tackle on the Eastern Seaboard, years before the pattern exploded across the fishing world in the last year or so, coinciding with a time when everything that says “comfort” seems to have gained new appreciation. “And now you see the pattern on plastics, crankbaits, jigs, and so on.” Photo courtesy of Sake Fishing As soon as something that stands out like the Wonder Bread pattern starts to catch fish, it gains a lot of traction,” said Sean Tran, owner of Iowa-based Sake Fishing, which makes a Wonder Bread version of Firefly Jig that customers use to catch crappie. “I think with all color variations, (a new lure is designed) to first catch the fisherman. ![]() Some tackle makers are scrambling to keep up with the rising demand. I first noticed the proliferation of Wonder Bread patterns on trout and kokanee lures and dodgers selling in the Pacific Northwest.īut from jigging up panfish from the ice in the upper Midwest, to finessing bass in the Deep South, to smashing stripers along the Eastern Seaboard, it turns out the Wonder Bread dot design is not only very good at hooking anglers, it also catches lots of fish. Today the iconic Wonder Bread bag package design with its distinctive red, yellow and blue dots on a field of stark white is all over the place on fishing lures and other tackle. When I was a kid, fishing with Wonder Bread meant pinching a piece of the white fluff off your peanut butter and jelly sandwich, molding it into dough around your hook, and catching a catfish or carp.
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